Rating is the percentage of the total potential audience who are exposed to a particular media vehicle.

In television, a rating is the number of households with their television sets tuned to a particular program for a specified length of time divided by the total number of households that have television (e.g, Nielsen Ratings).

In print media, ratings are computed using survey data about actual readership rather than information about circulation.[1]



  1. ^ American Marketing Association, AMA Dictionary.

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