Region Brand

Definition

A region brand is a name used by a location, city, region, country or group of countries. It defines a geographical area which builds upon its history a set of distinctive features, knowledge, and practices. 

These distinctive features, knowledge, and practices are oftentimes based on a system of interactions between the natural environment and the culture of the people living in that area. Examples include: Chicagoland, Jersey Shore, the Ozarks, Sun Belt, Indochina, Scandinavia, and The Middle East.

Those interactions can result in original and specific products that can be easily recognized. Examples include: Sicilian pizza, Philly cheesesteak sandwich, and Cape Cod house.

See Also

• Global brand
• Local/Regional brand

References

1. Common Language in Marketing Project, 2020.