Region Brand

Definition

A region brand is a name used by a location, city, region, country or group of countries. It defines a geographical area which builds upon its history a set of distinctive features, knowledge, and practices. 

These distinctive features, knowledge, and practices are oftentimes based on a system of interactions between the natural environment and the culture of the people living in that area.

Examples include: Chicagoland, Jersey Shore, the Ozarks, Sun Belt, Indochina, Scandinavia, and the Middle East.

Those interactions can result in original and specific products that can be easily recognized. 

Examples include: Sicilian pizza, Philly cheesesteak sandwich, and Cape Cod house.

See Also

References

  1. Common Language in Marketing Project, 2020.

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