Search Advertising


Search advertising occurs when an advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. [1]

Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link.[2]



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^Lazworld.

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