Service Mark

Definition

A service mark is the type of trademark used for a service rather than tangible goods.[1][2]

When a service mark is federally registered, the standard registration symbol ® or “Reg U.S. Pat & TM Off” may be used.

 

References

1. ^ American Marketing Association, AMA Dictionary.
2. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications, (2004)