Definition
A service merchandiser (or rack jobber) is a wholesale middleman operating principally in the food trade, supplying certain classes of merchandise that do not fit into the regular routine of food store merchandise resource contacts.
This middleman commonly places display racks in retail stores (providing an opening inventory on a consignment or on a guaranteed-sale basis), periodically checks the stock, and replenishes inventories.
Note: Rack jobber is somewhat archaic with trade acceptance of the term service merchandiser.[1]
References
- ^ American Marketing Association, AMA Dictionary.