Shopping basket margin is the profit margin on an entire retail transaction, which may include a number of products. This aggregate transaction is termed the “basket” of purchases that a consumer makes.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.