Shopping Mall

Definition

A shopping mall is a grouping of stores near the center of a shopping center plot with parking area surrounding the store concentration on all sides. All or most of the stores face a mall or pedestrian shopping area.

mall intercept definition

Mall intercept is a method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a marketing research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted.

References

  1. American Marketing Association, AMA Dictionary.

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