Definition
A shopping mall is a grouping of retail stores near the middle of a shopping center plot with parking area surrounding the store concentration on all sides. All or most of the stores face a mall or pedestrian shopping area.
Mall intercept is a method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a marketing research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted.
See Also
References
- American Marketing Association, AMA Dictionary.