Social Network

Definition

A social network is an online site or community that has user-centric content and interactive features (such as personal blogs, discussion boards, and chat rooms) and that gives users a chance to connect with one or more groups of friends, colleagues, etc., facilitating sharing of content, news, and information among them. [1]

Examples of social networks include Facebook, Twitter, LinkedIn, Pinterest, Instagram and TikTok.[2]

See also

• Social media
• Social marketing

References

1. ^ iab, IAB Interactive Advertising Wiki.
2. ^ American Association of Advertising Agencies (4As). A Marketer’s Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services (Marketer’s Guide Series), 2009.