Sustainable Innovation


Sustainable innovation refers to a firm’s implementation of a new product, process, or practice, or modification of an existing product, process, or practice that significantly reduces the negative impact, or increases the positive impact, in terms of the sustainability of an organization’s activities. [1]

See Also

Sustainability marketing


  1. Modified from Rajan Varadarajan, “Innovating for Sustainability: A Framework for Sustainable Innovations and a Model for Sustainable Innovations Orientation,” Journal of the Academy of Marketing Science 45(1): 14–36; 2017.

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