Definition
A tagline (or slogan) is the verbal or written portion of an advertising message that summarizes the main idea in a few memorable words.[1]
See the article Catchphrase for the AMA’s take on the difference between a tagline and a slogan:
A tagline (or slogan) is the verbal or written portion of an advertising message that summarizes the main idea in a few memorable words.[1]
See the article Catchphrase for the AMA’s take on the difference between a tagline and a slogan: