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Home Posts tagged "advertising"

Tag: advertising

MARKETING TERM of the WEEK: It Slices It Dices Edition

June 15, 2022 June 22, 2022

A statement about a specific product performance characteristic delivering a particular customer benefit is known…

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MARKETING TERM of the WEEK: Bad Timing Edition

April 22, 2020 November 18, 2020

The running of numerous advertisements that seem inappropriate during a pandemic can be blamed on…

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MARKETING TERM of the WEEK: Bad Ratings Edition

March 16, 2020 March 24, 2020

What is the term for free time or space provided to advertisers to make up…

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MARKETING TERM of the WEEK: Promotion Edition

March 27, 2019 March 27, 2019

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

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MARKETING TERM of the WEEK: Advertising Edition

November 6, 2018 November 6, 2018

AIDA represents steps in the influence process for advertising. What does each letter stand for? ANSWER…

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MARKETING TERM of the WEEK: Advertising Edition

September 12, 2018 September 12, 2018

What do you call a department, group or person that has responsibilities typically performed by an external…

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MARKETING TERM of the WEEK: Will You Remember It Tomorrow?

August 14, 2018 September 11, 2018

Under which method of ad testing are audience members surveyed one day after their exposure…

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