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Home Posts tagged "brand evaluation"

Tag: brand evaluation

MARKETING TERM of the WEEK: To E or Not To E

December 1, 2020 December 9, 2020

According to ISO standards, is brand equity a consideration of brand valuation or brand evaluation?…

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MARKETING TERM of the WEEK: Stranded Brand Edition

October 9, 2019 October 14, 2019
MASB Marketing Term of the Week

Which accounting phenomenon results from the established practice by which the value of a brand…

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MARKETING TERM of the WEEK: Standards Edition

March 19, 2019 March 19, 2019
Marketing Term of the Week

Who just published a new global standard calling for annual brand evaluations? ANSWER STAY SMART…

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Definition of “Brand” Evolving in the Marketing Sphere

October 2, 2018 October 2, 2018
Common Language Marketing Dictionary

While it is arguably the most important term in marketing today, entering the word “brand”…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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