Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
LinkedIn Twitter RSS YouTube
Universal Marketing Dictionary
Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
Home Posts tagged "brand"

Tag: brand

MARKETING TERM of the WEEK: Brand Eat Brand Pt 2

July 8, 2021 July 8, 2021
Marketing Term of the Week

The assumption that a new product will capture sales from existing products in direct proportion…

Continue

MARKETING TERM of the WEEK: North Star Edition

February 23, 2021 March 3, 2021
Marketing Term of the Week

What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…

Continue

MARKETING TERM of the WEEK: Brand Engagement Edition

September 2, 2020 September 10, 2020

Is brand engagement the process of forming emotional associations OR rational associations between a consumer…

Continue

MARKETING TERM of the WEEK: Covid-19 Response Edition

April 29, 2020 May 6, 2020
MASB Marketing Term of the Week

Marketers advertising how they intend to achieve social impact through brand-related actions are communicating WHAT?…

Continue

MARKETING TERM of the WEEK: Brand Preference Edition

February 19, 2020 March 4, 2020
MASB Marketing Term of the Week

There are at least three classes of methodologies to measure brand preference. Which one can…

Continue

MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…

Continue

MARKETING TERM of the WEEK: Brand Edition (flipside)

June 18, 2019 June 18, 2019
Marketing Term of the Week

What is the perception of a particular brand as intended by its sellers? ANSWER Get Marketing Term…

Continue

MARKETING TERM of the WEEK: Brand Edition

April 24, 2019 April 24, 2019
Marketing Term of the Week

According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…

Continue

Definition of “Brand” Evolving in the Marketing Sphere

October 2, 2018 October 2, 2018
Common Language Marketing Dictionary

While it is arguably the most important term in marketing today, entering the word “brand”…

Continue

  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • WXYZ
The Universal Marketing Dictionary is a free educational resource from MASB ©2023 Marketing Accountability Standards Board
Powered by Nirvana & WordPress.
LinkedIn Twitter RSS YouTube
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}