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Home Posts tagged "digital media"

Tag: digital media

MARKETING TERM of the WEEK: Screen-age Edition

June 24, 2020 July 1, 2020
MASB Marketing Term of the Week

For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…

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MARKETING TERM of the WEEK: Plugged In Edition

December 18, 2019 January 7, 2020
MASB Marketing Term of the Week

If you’re watching The Grinch on a device that interfaces with the Internet to enable…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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