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Home Posts tagged "marketing dictionary"

Tag: marketing dictionary

MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?

March 17, 2021 March 25, 2021

Packaging products in a manner that is sensitive or responsive to ecological concerns is called…

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MARKETING TERM of the WEEK: Phish Food Edition

March 3, 2021 March 9, 2021

Text and images designed to entice users to click through a link to another web…

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MARKETING TERM of the WEEK: North Star Edition

February 23, 2021 March 3, 2021

What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…

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MARKETING TERM of the WEEK: Fitted Suit Edition

February 16, 2021 February 23, 2021

Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…

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MARKETING TERM of the WEEK: Slow Ketchup Edition

February 10, 2021 February 16, 2021

What is the term for a discount in addition to the cash discount if a bill is paid prior…

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MARKETING TERM of the WEEK: Triple Threat Edition

February 3, 2021 February 10, 2021

Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…

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MARKETING TERM of the WEEK: Common Goals Edition

January 12, 2021 January 19, 2021

A strategic alliance or global strategic partnership is a cooperation strategy between companies to jointly pursue a common…

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MARKETING TERM of the WEEK: Out with the Old Edition

January 6, 2021 January 12, 2021

Idea screening, business analysis and market testing are three stages in which process? ANSWER According…

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Top 10 Marketing Terms 2020

December 29, 2020 December 29, 2020

While the Covid-19 pandemic inspired numerous new terms that may or may not stand the…

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MARKETING TERM of the WEEK: North Pole Edition

December 9, 2020 January 6, 2021

Since Kris Kringle controls most of its functions, from production to distribution, Santa’s Workshop is an example of…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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