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Posts tagged "marketing dictionary"

MARKETING TERM of the WEEK: Brand Edition

June 11, 2019 June 11, 2019

What term captures what people believe about a brand—their thoughts, feelings and expectations? ANSWER Get…

MARKETING TERM of the WEEK: Internet Edition

April 2, 2019 April 2, 2019

Marketing Term of the Week

What do you call a database that indexes web pages and displays a listing of…

MARKETING TERM of the WEEK: Modeling Edition

October 16, 2018 October 16, 2018

Marketing Term of the Week

Name a probabilistic model in which the probability of occurrence of any given outcome at…