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Home Posts tagged "marketing dictionary"

Tag: marketing dictionary

MARKETING TERM of the WEEK: The Hard Way Edition

September 29, 2022 October 5, 2022
Marketing Term of the Week from MASB

Content distributed through third-party-owned channels without a fee is called WHAT? ANSWER Earned media is content…

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MARKETING TERM of the WEEK: Head-To-Head Pt 3

August 25, 2022 August 31, 2022
Marketing Term of the Week from MASB

What do you have when there is a match between your firm’s distinctive competencies and the…

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MARKETING TERM of the WEEK: Term of the Year Edition

December 15, 2021 December 28, 2021
Marketing Term of the Week

Which topical term refers to marketing strategies, tactics and technologies that have a goal to…

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MARKETING TERM of the WEEK: Winter is Coming Edition

November 18, 2021 November 22, 2021

What is the term for a hand-picked subset that relies on a marketing researcher’s ability…

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MARKETING TERM of the WEEK: Out of Place Edition

November 3, 2021 November 10, 2021
Marketing Term of the Week

Distribution refers to the act of marketing and carrying products to consumers. It is also used to describe the extent of…

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MARKETING TERM of the WEEK: Job Description Edition

September 29, 2021 October 7, 2021
Marketing Term of the Week

What do you call someone whose primary job is to present products in a way…

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MARKETING TERM of the WEEK: Alternative Situation Edition

September 15, 2021 September 21, 2021
Marketing Term of the Week

Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying…

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MARKETING TERM of the WEEK: Best Defense Edition

September 9, 2021 September 15, 2021
Marketing Term of the Week

A company protecting the image and reputation of its name and logo through proactive policies…

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MARKETING TERM of the WEEK: Brand Eat Brand Pt 2

July 8, 2021 July 8, 2021
Marketing Term of the Week

The assumption that a new product will capture sales from existing products in direct proportion…

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MARKETING TERM of the WEEK: Survey Says Pt 2

June 15, 2021 June 24, 2021
Marketing Term of the Week

The percentage of surveyed respondents who still want a branded product after its price goes…

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The Universal Marketing Dictionary is a free educational resource from MASB ©2023 Marketing Accountability Standards Board
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