MARKETING TERM of the WEEK: Alternative Situation Edition
Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying…
Tag: marketing dictionary
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Survey Says Pt 2
The percentage of surveyed respondents who still want a branded product after its price goes…
MARKETING TERM of the WEEK: Smart Enough Edition
Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Phish Food Edition
MARKETING TERM of the WEEK: North Star Edition
What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…
MARKETING TERM of the WEEK: Fitted Suit Edition
Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…
MARKETING TERM of the WEEK: Slow Ketchup Edition
What is the term for a discount in addition to the cash discount if a bill is paid prior…
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Survey Says Pt 2
The percentage of surveyed respondents who still want a branded product after its price goes…
MARKETING TERM of the WEEK: Smart Enough Edition
Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Phish Food Edition
MARKETING TERM of the WEEK: North Star Edition
What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…
MARKETING TERM of the WEEK: Fitted Suit Edition
Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…
MARKETING TERM of the WEEK: Slow Ketchup Edition
What is the term for a discount in addition to the cash discount if a bill is paid prior…