MARKETING TERM of the WEEK: Triple Threat Edition
Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…
Tag: marketing dictionary
MARKETING TERM of the WEEK: Common Goals Edition
A strategic alliance or global strategic partnership is a cooperation strategy between companies to jointly pursue a common…
MARKETING TERM of the WEEK: Out with the Old Edition
Idea screening, business analysis and market testing are three stages in which process? ANSWER According…
Top 10 Marketing Terms 2020
While the Covid-19 pandemic inspired numerous new terms that may or may not stand the…
MARKETING TERM of the WEEK: North Pole Edition
Since Kris Kringle controls most of its functions, from production to distribution, Santa’s Workshop is an example of…
MARKETING TERM of the WEEK: To E or Not To E
According to ISO standards, is brand equity a consideration of brand valuation or brand evaluation?…
MARKETING TERM of the WEEK: Brand Name Edition
The first half of a product’s identifying title is the brand. What is the second half…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 3
Which student-athlete role just might make college athletics as lucrative as the pros? ANSWER An influencer is…
MARKETING TERM of the WEEK: Borrow or Rob Edition
Computer applications accessed online via subscription are known by WHAT palindromic acronym? ANSWER Computer apps…
MARKETING TERM of the WEEK: HAL-9000 Edition
MARKETING TERM of the WEEK: Common Goals Edition
A strategic alliance or global strategic partnership is a cooperation strategy between companies to jointly pursue a common…
MARKETING TERM of the WEEK: Out with the Old Edition
Idea screening, business analysis and market testing are three stages in which process? ANSWER According…
Top 10 Marketing Terms 2020
While the Covid-19 pandemic inspired numerous new terms that may or may not stand the…
MARKETING TERM of the WEEK: North Pole Edition
Since Kris Kringle controls most of its functions, from production to distribution, Santa’s Workshop is an example of…
MARKETING TERM of the WEEK: To E or Not To E
According to ISO standards, is brand equity a consideration of brand valuation or brand evaluation?…
MARKETING TERM of the WEEK: Brand Name Edition
The first half of a product’s identifying title is the brand. What is the second half…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 3
Which student-athlete role just might make college athletics as lucrative as the pros? ANSWER An influencer is…
MARKETING TERM of the WEEK: Borrow or Rob Edition
Computer applications accessed online via subscription are known by WHAT palindromic acronym? ANSWER Computer apps…
