marketing dictionary | Universal Marketing Dictionary

MARKETING TERM of the WEEK: Location Location Location Edition

May 6, 2020 May 14, 2020

Colombian coffee, Scotch whiskey and Idaho potatoes are examples of WHAT? ANSWER Colombian coffee, Scotch…

April 22, 2020 November 18, 2020

The running of numerous advertisements that seem inappropriate during a pandemic can be blamed on…

April 8, 2020 April 15, 2020

The Covid-19 pandemic has caused a surge in demand for relatively small products distributed through…

March 16, 2020 March 24, 2020

What is the term for free time or space provided to advertisers to make up…

March 9, 2020 March 16, 2020

What is the term for an adopter who is unenthusiastic about new products or services?…

October 17, 2019 October 17, 2019

What measures the extent to which the sales for a brand in a market category…

October 2, 2019 October 14, 2019

Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…

June 11, 2019 June 11, 2019

What term captures what people believe about a brand—their thoughts, feelings and expectations? ANSWER Get…

April 2, 2019 April 2, 2019

What do you call a database that indexes web pages and displays a listing of…

October 16, 2018 October 16, 2018

Name a probabilistic model in which the probability of occurrence of any given outcome at…