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Home Posts tagged "marketing metrics"

Tag: marketing metrics

MARKETING TERM of the WEEK: Bullseye Edition

May 18, 2021 May 27, 2021
Marketing Term of the Week

How does one quantify the gross rating points achieved by an advertisement or campaign among…

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MARKETING TERM of the WEEK: Smart Enough Edition

May 6, 2021 May 10, 2021
Marketing Term of the Week

Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…

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MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…

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MARKETING TERM of the WEEK: Metrics Edition

October 22, 2019 October 22, 2019
MASB Marketing Term of the Week

The purpose of which metric is to measure the rate at which spending on marketing…

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MARKETING TERM of the WEEK: Metrics Edition

June 4, 2019 June 4, 2019
Marketing Term of the Week

Which metric is calculated as the percentage of respondents who, without prompting, name a specific…

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MARKETING TERM of the WEEK: Metrics Edition

May 29, 2019 May 29, 2019
Marketing Term of the Week

Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…

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MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019
Marketing Term of the Week

What concept refers to the proportion of consumers who know of a name, term, design,…

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MARKETING TERM of the WEEK: Metrics Edition

January 8, 2019 January 8, 2019
Marketing Term of the Week

Which marketing metric uses the prior year as a base for expressing percentage change from…

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MARKETING TERM of the WEEK: Measurement Edition

November 28, 2018 November 28, 2018
Marketing Term of the Week

Which marketing metric reflects what is important to the organization and is used to monitor the health…

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