MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
Tag: marketing metrics
MARKETING TERM of the WEEK: Smart Enough Edition
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…
MARKETING TERM of the WEEK: Metrics Edition
MARKETING TERM of the WEEK: Metrics Edition
Which metric is calculated as the percentage of respondents who, without prompting, name a specific…
MARKETING TERM of the WEEK: Metrics Edition
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
MARKETING TERM of the WEEK: Metrics Edition
MARKETING TERM of the WEEK: Metrics Edition
Which marketing metric uses the prior year as a base for expressing percentage change from…
MARKETING TERM of the WEEK: Measurement Edition
Which marketing metric reflects what is important to the organization and is used to monitor the health…
MARKETING TERM of the WEEK: Smart Enough Edition
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…
MARKETING TERM of the WEEK: Metrics Edition
MARKETING TERM of the WEEK: Metrics Edition
Which metric is calculated as the percentage of respondents who, without prompting, name a specific…
MARKETING TERM of the WEEK: Metrics Edition
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
MARKETING TERM of the WEEK: Metrics Edition
MARKETING TERM of the WEEK: Metrics Edition
Which marketing metric uses the prior year as a base for expressing percentage change from…
MARKETING TERM of the WEEK: Measurement Edition
Which marketing metric reflects what is important to the organization and is used to monitor the health…