MARKETING TERM of the WEEK: Mindful Metric Edition
What kind of metric can detect small differences in marketing outcomes and actions? ANSWER A sensitive…
Tag: marketing metrics
MARKETING TERM of the WEEK: Measured Response Edition
MARKETING TERM of the WEEK: Just the Facts Edition
A metric that provides facts, explanations and information not subject to personal interpretation or distortion…
MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
MARKETING TERM of the WEEK: Smart Enough Edition
Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…
MARKETING TERM of the WEEK: Metrics Edition
The purpose of which metric is to measure the rate at which spending on marketing…
MARKETING TERM of the WEEK: Metrics Edition
Which metric is calculated as the percentage of respondents who, without prompting, name a specific…
MARKETING TERM of the WEEK: Metrics Edition
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
MARKETING TERM of the WEEK: Metrics Edition
What concept refers to the proportion of consumers who know of a name, term, design,…
MARKETING TERM of the WEEK: Measured Response Edition
MARKETING TERM of the WEEK: Just the Facts Edition
A metric that provides facts, explanations and information not subject to personal interpretation or distortion…
MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
MARKETING TERM of the WEEK: Smart Enough Edition
Which dollar metric is calculated as: Net operating profit after tax ($) – Cost of…
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…
MARKETING TERM of the WEEK: Metrics Edition
The purpose of which metric is to measure the rate at which spending on marketing…
MARKETING TERM of the WEEK: Metrics Edition
Which metric is calculated as the percentage of respondents who, without prompting, name a specific…
MARKETING TERM of the WEEK: Metrics Edition
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
MARKETING TERM of the WEEK: Metrics Edition
What concept refers to the proportion of consumers who know of a name, term, design,…