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Home Posts tagged "marketing quiz"

Tag: marketing quiz

MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

January 18, 2023 January 25, 2023
Marketing Term of the Week

From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: 12 Angry Men Edition

September 7, 2022 September 13, 2022
Marketing Term of the Week from MASB

Polling the executives of a company regarding a specific decision or forecast is known as…

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MARKETING TERM of the WEEK: Bad Business Edition

June 22, 2022 June 29, 2022
Marketing Term of the Week from MASB

Which illegal practice involves a salesperson agreeing to sell a product only on the condition…

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MARKETING TERM of the WEEK: Tradeoffs Edition

June 2, 2022 June 8, 2022
Marketing Term of the Week from MASB

In evaluating alternatives, which type of rules suggest that the positive and negative consequences of…

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MARKETING TERM of the WEEK: Dinner and a Movie Edition

May 11, 2022 May 18, 2022
Marketing Term of the Week from MASB

A trade promotion in which the retailer is allowed to buy a certain amount of product from…

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MARKETING TERM of the WEEK: Going Dutch Edition

May 4, 2022 May 11, 2022
Marketing Term of the Week from MASB

A research method for establishing the range that customers are willing to pay for a product is known…

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MARKETING TERM of the WEEK: Bullseye Edition

April 14, 2022 April 20, 2022
Marketing Term of the Week

The amount of sales necessary to generate the profits specified in a company’s plans is…

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MARKETING TERM of the WEEK: Of All Things Edition

March 29, 2022 April 14, 2022
Marketing Term of the Week from MASB

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

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MARKETING TERM of the WEEK: Up and Over Edition

March 23, 2022 March 29, 2022
Marketing Term of the Week from MASB

The minimum rate of return at which project investment is approved is known as WHAT?…

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