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Home Posts tagged "marketing quiz"

Tag: marketing quiz

MARKETING TERM of the WEEK: Bad Business Edition

June 22, 2022 June 29, 2022
Marketing Term of the Week from MASB

Which illegal practice involves a salesperson agreeing to sell a product only on the condition…

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MARKETING TERM of the WEEK: Tradeoffs Edition

June 2, 2022 June 8, 2022
Marketing Term of the Week from MASB

In evaluating alternatives, which type of rules suggest that the positive and negative consequences of…

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MARKETING TERM of the WEEK: Dinner and a Movie Edition

May 11, 2022 May 18, 2022
Marketing Term of the Week from MASB

A trade promotion in which the retailer is allowed to buy a certain amount of product from…

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MARKETING TERM of the WEEK: Going Dutch Edition

May 4, 2022 May 11, 2022
Marketing Term of the Week from MASB

A research method for establishing the range that customers are willing to pay for a product is known…

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MARKETING TERM of the WEEK: Bullseye Edition

April 14, 2022 April 20, 2022
Marketing Term of the Week

The amount of sales necessary to generate the profits specified in a company’s plans is…

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MARKETING TERM of the WEEK: Of All Things Edition

March 29, 2022 April 14, 2022
Marketing Term of the Week from MASB

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

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MARKETING TERM of the WEEK: Up and Over Edition

March 23, 2022 March 29, 2022
Marketing Term of the Week from MASB

The minimum rate of return at which project investment is approved is known as WHAT?…

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MARKETING TERM of the WEEK: The Whole Enchilada Edition

February 2, 2022 February 10, 2022
Marketing Term of the Week

Primary demand refers to the demand for WHAT? ANSWER Primary demand refers to the demand…

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MARKETING TERM of the WEEK: DIY Edition

January 12, 2022 January 20, 2022
Marketing Term of the Week

Manufacturers acquire or develop wholesaling and retailing activities in which type of vertical integration? ANSWER…

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MARKETING TERM of the WEEK: Reap What You Sow Edition

January 6, 2022 January 12, 2022
Marketing Term of the Week

The simple calculation of the length of time taken to return an initial investment is…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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