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Home Posts tagged "marketing research"

Tag: marketing research

MARKETING TERM of the WEEK: Bad Intel Edition

February 8, 2023 February 14, 2023
Marketing Term of the Week

What nonsampling mistake arises when inaccurate information is secured from the sample elements? ANSWER An observation…

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MARKETING TERM of the WEEK: Farpoint Edition

December 13, 2022 December 20, 2022
Marketing Term of the Week

What technique involves putting a number of statements into categories to derive clusters of individuals…

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MARKETING TERM of the WEEK: Hands Off Edition

November 22, 2022 December 1, 2022

What measurement taken in an experiment ensures that subjects accurately perceive the changes in the…

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MARKETING TERM of the WEEK: Winter is Coming Edition

November 18, 2021 November 22, 2021

What is the term for a hand-picked subset that relies on a marketing researcher’s ability…

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MARKETING TERM of the WEEK: Survey Says Pt 2

June 15, 2021 June 24, 2021

The percentage of surveyed respondents who still want a branded product after its price goes…

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MARKETING TERM of the WEEK: Mirror Mirror Edition

March 9, 2021 March 17, 2021

What is the term for the degree to which a drawn subset mirrors the population…

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MARKETING TERM of the WEEK: Research Edition with BONUS QUESTION

August 21, 2019 August 21, 2019

Which term refers to the five identifiable subgroups within a population that begins use of…

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MARKETING TERM of the WEEK: Research Edition

June 26, 2019 June 26, 2019

Which specialized field of marketing research determines an ad’s effectiveness based on consumer responses, feedback, and behavior? ANSWER Get…

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MARKETING TERM of the WEEK: Research Edition

August 8, 2018 September 11, 2018

Which analytical process includes the use of mathematical tools to find difficult patterns of intelligence?…

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MARKETING TERM of the WEEK: You Need to Know This One…

August 1, 2018 September 11, 2018

What term denotes the measurement of the impact of a brand on customers with both…

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