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Home Posts tagged "marketing standards"

Tag: marketing standards

MARKETING TERM of the WEEK: Standards Edition

March 19, 2019 March 19, 2019
Marketing Term of the Week

Who just published a new global standard calling for annual brand evaluations? ANSWER STAY SMART…

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MARKETING TERM of the WEEK: Redefining Old Terms Edition

September 18, 2018 September 19, 2018
Marketing Term of the Week

Name an intangible asset that is intended to create distinctive images and associations in the…

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Common Language Marketing Dictionary 2.0

September 5, 2018 September 11, 2018

Welcome to the newly upgraded Common Language Marketing Dictionary! Originally launched in 2010, this website…

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MARKETING TERM of the WEEK: You Need to Know This One…

August 1, 2018 September 11, 2018
Marketing Term of the Week

What term denotes the measurement of the impact of a brand on customers with both…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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