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Home Posts tagged "marketing"

Tag: marketing

MARKETING TERM of the WEEK: Metrics Edition

October 22, 2019 October 22, 2019
MASB Marketing Term of the Week

The purpose of which metric is to measure the rate at which spending on marketing…

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MARKETING TERM of the WEEK: Dead Feline Edition

October 2, 2019 October 14, 2019
MASB Marketing Term of the Week

Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…

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MARKETING TERM of the WEEK: Brand Edition

April 24, 2019 April 24, 2019
Marketing Term of the Week

According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…

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MARKETING TERM of the WEEK: Bad Behavior Edition

April 16, 2019 April 16, 2019
Marketing Term of the Week

What is a learned response to a stimulus that has become automatic and routine, requiring…

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MARKETING TERM of the WEEK: Promotion Edition

March 27, 2019 March 27, 2019
Marketing Term of the Week

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

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MARKETING TERM of the Week: Market Edition

March 12, 2019 March 12, 2019
Marketing Term of the Week

What term is defined as a market situation in which there are few buyers but…

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MARKETING TERM of the WEEK: Modeling Edition

October 16, 2018 October 16, 2018
Marketing Term of the Week

Name a probabilistic model in which the probability of occurrence of any given outcome at…

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MARKETING TERM of the WEEK: Digital Marketing Edition

October 9, 2018 October 9, 2018
Marketing Term of the Week

What is a single display of online content to a user’s web-enabled device? ANSWER  …

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Definition of “Brand” Evolving in the Marketing Sphere

October 2, 2018 October 2, 2018
Common Language Marketing Dictionary

While it is arguably the most important term in marketing today, entering the word “brand”…

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MARKETING TERM of the WEEK: Redefining Old Terms Edition

September 18, 2018 September 19, 2018
Marketing Term of the Week

Name an intangible asset that is intended to create distinctive images and associations in the…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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