marketing | Common Language Marketing Dictionary

MARKETING TERM of the WEEK: Triple Threat Edition

February 3, 2021 February 10, 2021

Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…

October 22, 2019 October 22, 2019

The purpose of which metric is to measure the rate at which spending on marketing…

October 2, 2019 October 14, 2019

Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…

April 24, 2019 April 24, 2019

According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…

April 16, 2019 April 16, 2019

What is a learned response to a stimulus that has become automatic and routine, requiring…

March 27, 2019 March 27, 2019

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

March 12, 2019 March 12, 2019

What term is defined as a market situation in which there are few buyers but…

October 16, 2018 October 16, 2018

Name a probabilistic model in which the probability of occurrence of any given outcome at…

October 9, 2018 October 9, 2018

What is a single display of online content to a user’s web-enabled device? ANSWER …

October 2, 2018 October 2, 2018

While it is arguably the most important term in marketing today, entering the word “brand”…