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Home Posts tagged "marketing"

Tag: marketing

MARKETING TERM of the WEEK: Big Picture Edition

January 25, 2023 February 2, 2023
Marketing Term of the Week

What field of study investigates the broad cultural, political, social and economic interaction from marketing?…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: Glass How Full Edition

September 20, 2022 September 29, 2022
Marketing Term of the Week from MASB

Short- and long-term expectations of business conditions and the individual’s perceived economic well-being are measured…

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MARKETING TERM of the WEEK: It Slices It Dices Edition

June 15, 2022 June 22, 2022
Marketing Term of the Week from MASB

A statement about a specific product performance characteristic delivering a particular customer benefit is known…

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MARKETING TERM of the WEEK: Bottom Line Edition

June 8, 2022 June 15, 2022
Marketing Term of the Week from MASB

Which noncompensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept an…

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MARKETING TERM of the WEEK: Hacker, Hitter, Grifter, Thief Edition

February 24, 2022 March 2, 2022
Marketing Term of the Week

Any strategic or tactical advantage used for brand growth can be referred to as WHAT?…

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MARKETING TERM of the WEEK: Job Description Edition

September 29, 2021 October 7, 2021
Marketing Term of the Week

What do you call someone whose primary job is to present products in a way…

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MARKETING TERM of the WEEK: For a Few Dollars More Edition

September 21, 2021 September 29, 2021
Marketing Term of the Week

What term is defined as the average percentage that sales of a product vary over…

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MARKETING TERM of the WEEK: Good Grief Pt 2

August 31, 2021 September 9, 2021
Marketing Term of the Week

What do a bottle of bourbon and a flat screen TV have in common? ANSWER…

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MARKETING TERM of the WEEK: Personal Touch Edition

August 4, 2021 August 11, 2021
Marketing Term of the Week

A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…

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The Universal Marketing Dictionary is a free educational resource from MASB ©2023 Marketing Accountability Standards Board
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