MARKETING TERM of the WEEK: Personal Touch Edition
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
High traffic areas like highways, busy streets, airports, train stations, stadiums and cinemas are common…
What do you call a reduction in sales of a firm’s product due to its…
E-service innovations are delivered primarily through the Internet. How are p-service innovations delivered? ANSWER P-service…
Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…
The purpose of which metric is to measure the rate at which spending on marketing…
Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…
According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…
What is a learned response to a stimulus that has become automatic and routine, requiring…
Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…