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Home Posts tagged "outcomes"

Tag: outcomes

MARKETING TERM of the WEEK: Outcomes Edition

July 15, 2020 July 22, 2020
MASB Marketing Term of the Week

A comparison of program outcomes to original objectives is known as WHAT? ANSWER Impact evaluation, outcome…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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