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Home Posts tagged "retail marketing"

Tag: retail marketing

MARKETING TERM of the WEEK: Bottom Line Edition

June 8, 2022 June 15, 2022
Marketing Term of the Week from MASB

Which noncompensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept an…

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MARKETING TERM of the WEEK: Up and Down Edition

August 18, 2021 August 25, 2021
Marketing Term of the Week

Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…

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MARKETING TERM of the WEEK: Momentary Lapse of Reason Edition

January 19, 2021 January 28, 2021
Marketing Term of the Week

Why are end caps normally reserved for high margin products? ANSWER Considered a prime location,…

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MARKETING TERM of the WEEK: Head Count Edition

November 3, 2020 November 11, 2020

What is the measure of the number of visits to a retail space? ANSWER Foot…

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MARKETING TERM of the WEEK: E-commerce Edition

September 17, 2019 October 14, 2019
MASB Marketing Term of the Week

According to new data from SaleCycle, which retail e-commerce metric has reached an average of…

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MARKETING TERM of the WEEK: Holiday Edition

December 4, 2018 December 4, 2018
Marketing Term of the Week

Which type of retail establishment – featured in several classic Christmas films – carries several lines…

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