What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
MARKETING TERM of the WEEK: Simply Said Edition
What term replaces “net unduplicated audience” with just one syllable? ANSWER Marketing Term…
MARKETING TERM of the WEEK: Right Place Right Time Edition
MARKETING TERM of the WEEK: Bullseye Edition
Divide the total impressions delivered to the target audience by the total target audience to…
Top 10 Marketing Terms May 2025
Top 10 marketing-related search terms in the Universal Marketing Dictionary for May 2025 ranked by unique pageview: print media attitudes…
MARKETING TERM of the WEEK: Digging Deep Edition
What method involves a marketing researcher taking time to get subjects to express their true…
MARKETING TERM of the WEEK: Swell Being Edition
Income, wealth, safety, education, health, recreation and leisure time are all governing factors for what?…
MARKETING TERM of the WEEK: One and Only Edition
MARKETING TERM of the WEEK: Proclivity for Profit Edition
The difference between revenue and unit cost before accounting for overhead is called what? …