What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?
MARKETING TERM of the WEEK: Holiday Edition!!!
Sears’ version of which type of publication was once a big part of the American Christmas experience?
MARKETING TERM of the WEEK: Cheap Thrills Edition
MARKETING TERM of the WEEK: Apple Cart Edition
Which process enables a small company with fewer resources to successfully challenge larger, established businesses?…
Top 10 Marketing Terms – May 2023
Top 10 search terms for May 2023 ranked by unique pageview: all commodity volume marketing mix buying…
MARKETING TERM of the WEEK: Just the Facts Edition
A metric that provides facts, explanations and information not subject to personal interpretation or distortion…
MARKETING TERM of the WEEK: Action Through Inaction Edition
MARKETING TERM of the WEEK: Huge Info Edition
Large, diverse and complex sets that comprise large volumes of structured and unstructured information are…
Top 10 Marketing Terms – April 2023
Total Unique Pageviews for all Universal Marketing Dictionary terms in May 2023: 5,596 [Google Analytics] Top…
MARKETING TERM of the WEEK: Risk Assessment Edition
To predict how selling costs change with sales, a firm must distinguish between WHAT? ANSWER…
MARKETING TERM of the WEEK: Off Track Betting Edition
The residual balance of current purchase allotments is referred to by which abbreviation? ANSWER OTB (Open…
MARKETING TERM of the WEEK: Wait There’s More Edition
What is the term for a consumer’s general inclination to make product purchase decisions on…