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HomeUMD Blog

MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018
Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

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MARKETING TERM of the WEEK: Simply Said Edition

June 16, 2025 June 16, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

What term replaces “net unduplicated audience” with just one syllable?   ANSWER   Marketing Term…

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MARKETING TERM of the WEEK: Right Place Right Time Edition

June 10, 2025 June 16, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

What do you call a segment of a population being studied that just happens to…

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MARKETING TERM of the WEEK: Bullseye Edition

June 3, 2025 June 10, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

Divide the total impressions delivered to the target audience by the total target audience to…

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Top 10 Marketing Terms May 2025

May 30, 2025 May 30, 2025
Top 10 Marketing Terms

Top 10 marketing-related search terms in the Universal Marketing Dictionary for May 2025 ranked by unique pageview: print media attitudes…

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MARKETING TERM of the WEEK: Digging Deep Edition

May 27, 2025 June 3, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

What method involves a marketing researcher taking time to get subjects to express their true…

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MARKETING TERM of the WEEK: Swell Being Edition

May 20, 2025 May 27, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

Income, wealth, safety, education, health, recreation and leisure time are all governing factors for what?…

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MARKETING TERM of the WEEK: One and Only Edition

May 13, 2025 May 20, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

Which metric is defined as the fraction of a brand‘s customers who use only that brand?…

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MARKETING TERM of the WEEK: Proclivity for Profit Edition

May 7, 2025 May 13, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

The difference between revenue and unit cost before accounting for overhead is called what?  …

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MARKETING TERM of the WEEK: But Wait There’s More Edition

April 29, 2025 May 7, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

What do you call the terms and conditions under which a product is presented for…

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MARKETING TERM of the WEEK: Center of Attention Edition

April 22, 2025 April 29, 2025
Marketing Term of the Week from the Universal Marketing Dictionary

What do you call the terms and conditions under which a product is presented for…

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