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MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers?

ANSWER

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MARKETING TERM of the WEEK: Holiday Edition!!!

December 19, 2018 December 19, 2018
Marketing Term of the Week

Sears’ version of which type of publication was once a big part of the American Christmas experience?

ANSWER

MARKETING TERM of the WEEK: Cheap Thrills Edition

June 6, 2023 June 6, 2023
Marketing Term of the Week

Pricing items below cost to attract customers is called WHAT?   ANSWER Marketing Term of…

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MARKETING TERM of the WEEK: Apple Cart Edition

June 1, 2023 June 6, 2023
Marketing Term of the Week

Which process enables a small company with fewer resources to successfully challenge larger, established businesses?…

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Top 10 Marketing Terms – May 2023

May 31, 2023 May 31, 2023
top 10 marketing terms

Top 10 search terms for May 2023 ranked by unique pageview: all commodity volume marketing mix buying…

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MARKETING TERM of the WEEK: Just the Facts Edition

May 24, 2023 June 1, 2023
Marketing Term of the Week

A metric that provides facts, explanations and information not subject to personal interpretation or distortion…

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MARKETING TERM of the WEEK: Action Through Inaction Edition

May 16, 2023 May 24, 2023
Marketing Term of the Week

Customers collectively refusing to use or buy products from a certain brand or company as…

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MARKETING TERM of the WEEK: Huge Info Edition

May 4, 2023 May 16, 2023
Marketing Term of the Week

Large, diverse and complex sets that comprise large volumes of structured and unstructured information are…

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Top 10 Marketing Terms – April 2023

May 1, 2023 May 31, 2023
top 10 marketing terms

Total Unique Pageviews for all Universal Marketing Dictionary terms in May 2023: 5,596 [Google Analytics] Top…

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MARKETING TERM of the WEEK: Risk Assessment Edition

April 26, 2023 May 4, 2023
Marketing Term of the Week

To predict how selling costs change with sales, a firm must distinguish between WHAT? ANSWER…

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MARKETING TERM of the WEEK: Off Track Betting Edition

April 19, 2023 April 26, 2023
Marketing Term of the Week

The residual balance of current purchase allotments is referred to by which abbreviation? ANSWER OTB (Open…

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MARKETING TERM of the WEEK: Wait There’s More Edition

April 5, 2023 April 19, 2023
Marketing Term of the Week

What is the term for a consumer’s general inclination to make product purchase decisions on…

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