Video on Demand (VOD)


Video on Demand (VOD) is a form of Media on Demand where video content is available to the user at the time of their choosing. 

Types of VOD include:

  • Ad-based Video On Demand (AVOD) – the content is made available to the user in exchange for advertising content being included.
  • Subscription Video On Demand (SVOD) – the content is included in libraries that users can access as part of a subscription.
  • Transactional Video on Demand (TVOD) – the content is available to users in a piecemeal manner where each piece is paid for separately.


  1. Common Language in Marketing Project, 2020.
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