Definition
Video on Demand (VOD) is a form of Media on Demand where video content is available to the user at the time of their choosing.
Types of VOD include:
- Ad-based Video On Demand (AVOD) – the content is made available to the user in exchange for advertising content being included.
- Subscription Video On Demand (SVOD) – the content is included in libraries that users can access as part of a subscription.
- Transactional Video on Demand (TVOD) – the content is available to users in a piecemeal manner where each piece is paid for separately.
References
- Common Language in Marketing Project, 2020.