Warehouse Retailing

Definition

Warehouse retailing involves selling merchandise (particularly groceries, drugs, hardware, home-improvement products, and home furnishings) in a superstore type of warehouse atmosphere.

The facilities are typically in low-rent, isolated buildings with a minimum of services offered, and the consumer performs the bulk of the functions in a self-service mode.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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