Definition
Goods-Dominant Logic or G-D Logic is a popular but arguable strategic framework in which the purpose of economic activity is viewed as making and distributing units of output which are tangible items (i.e., goods). Goods are seen as being embedded with utility (value) during manufacturing and the complete transaction is seen as an exchange of goods for money.
Under Goods-Dominant Logic, an organization’s goal is to maximize profit through the efficient production and distribution of goods.
This contrasts with the concept of Service-Dominant Logic.
References
- Universal Marketing Dictionary Project, 2024.