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U

Ultimate consumer
Ultimate user
Umbrella branding
Unadvertised brand
Unaided recall
Unattached adult
Underdelivery
Understored
Undifferentiated marketing
Unduplicated audience
Uneven exchange
Unfair competition
Unfashionable merchandise
Uniform freight classification
Uniform resource locator

Unique selling proposition
Unique user
Unique visitor
Unit control
Unit load
Unit margin
Unit market share
Unit packing
Unit price
Unit share of requirements
Universal Product Code (UPC)
Unsought good
Urban population
Urbanized area
Urbanized core

URL
URL forwarding
U.S. Census
U.S. Postal Code
Usability
Usability testing
Usage
Use-by date
Use-up rate
Usenet
User
User Lifetime Value
Utilitarian reference group influence

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