R

Racetrack layout
Rack jobber
Radio wrap-around
Raincheck
Random digit dialing
Random sample
Randomized response model
Rate
Rate card
Rate differential
Rate of return pricing
Rate regulation
Rating
Rating point
Ratio of output to input
Reach
Real options
Recall test
Recency
Reference group
Reference group influence
Referral
Referral approach
Refund
Refusals
Regiocentric orientation

Regiocentrism
Region brand
Regional brand
Registered trademark
Reinforcement
Relationship marketing
Relative market share
Relative perceived quality
Relative price
Relevance to customer
Relevant metric
Reliable metric
Repeat
Resale price maintenance laws
Research and development
Research interviews
Research-on-research analytics
Respondent
Retail inventory method of accounting
Retail product and category profitability
Retail salesperson
Retail store
Retail store features
Retail store layout
Retailer
Retailer marketing

Retailer sales promotion demonstration
Retailer-sponsored cooperative
Retailing
Retailing the invoice
Retention rate
Return on ad spend
Return on investment
Return on marketing investment
Return of objective
Return on objective
Return on sales
Revenue market share
Revenue marketing
Revenue share of requirements
Rich media
Roadmap
Robot
Roles
Rough
Routinized choice behavior
Routinized response behavior
Rule of reason
Rules-based software
Rural population