Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z
Search for:

Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z

R

Racetrack layout
Rack jobber
Radio wrap-around
Raincheck
Random digit dialing
Random sample
Randomized response model
Rate
Rate card
Rate differential
Rate of return pricing
Rate regulation
Rating
Rating point
Ratio of output to input
Reach
Real options
Recall test
Recency
Referral
Referral approach
Refund
Refusals
Regiocentric orientation

Region brand
Regional brand
Registered trademark
Reinforcement
Relationship marketing
Relative market share
Relative perceived quality
Relative price
Relevance to customer
Repeat
Resale price maintenance laws
Research and development
Research on research
Respondent
Retail inventory method of accounting
Retail product and category profitability
Retail salesperson
Retail store
Retailer
Retailer marketing
Retailer sales promotion demonstration
Retailer-sponsored cooperative
Retailing
Retailing the invoice

Retention rate
Return on ad spend
Return on investment
Return on marketing investment
Return of objective
Return on objective
Return on sales
Revenue market share
Revenue marketing
Revenue share of requirements
Rich media
Rider
Roadmap
Robot
Roles
Rough
Routinized choice behavior
Routinized response behavior
Rule of reason
Rules-based software
Rural population

Comments are closed.

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z

The Universal Marketing Dictionary is a free educational resource from MASB ©2023 Marketing Accountability Standards Board

Powered by Nirvana & WordPress.

Manage Cookie Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options Manage services Manage vendors Read more about these purposes

View preferences

{title} {title} {title}