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H

Habit
Habit formation
Habitual buying behavior
Halo effect
Handbill
Hard goods
Hard sell
Harvesting strategy
Head terms
Headline
Health care marketing
Heavy usage index

Hedonic consumption
Hedonistic consumption
Herfindahl Index
Heuristic
Hi-Lo pricing
Hierarchy of effects model
Hierarchy of needs
High-low pricing
High-pressure selling
Homepage
Horizontal integration
House account

House-to-house salesperson
Household
HTML email
HTML tags
Hurdle rate
Hyperlink
Hypertext markup language
Hypertext transfer protocol

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board

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