Welcome to the Universal Marketing Dictionary, a free, educational resource for students, educators and marketing practitioners with 1,900+ cross-referenced marketing terms and definitions reviewed and updated monthly by our team of marketing authorities. Administered by the Marketing Accountability Standards Board (MASB), the dictionary is endorsed by the American Marketing Association (AMA), Association of National Advertisers (ANA) and Marketing Science Institute (MSI@theARF). UMD is frequently referenced by Google for marketing-related searches.
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What do you call it when an advertiser spends on ads at a level similar to the advertising spending of the competition? ANSWER |
Your input is welcome!
Our dedicated team of marketing academics and practitioners are actively working to expand and improve the dictionary by regularly adding new marketing definitions based on what’s happening in Marketing today. Definitions are researched and drafted by MASB staff and then reviewed, edited and approved by the PROJECT TEAM – and your input is welcome!
To comment on existing terms or propose new ones, email dictionary@themasb.org.
