Welcome to our free, educational resource for students, educators and marketing practitioners with 1,900+ cross-referenced terms and definitions. Unlike AI-generated sources, the UMD is the only online marketing lexicon with terms and definitions reviewed monthly by our academic and industry authorities to remove ambiguity from internal and external marketing communication. We accept feedback and new term suggestions from users, and we offer a weekly quiz on LinkedIn or via email. UMD is frequently referenced by Google and other search engines in marketing-related searches.
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The degree to which a distribution channel relationship is stable and has built loyalty is called what? ANSWER |
Human-Intelligence Generated!
Established in 2011, the Universal Marketing Dictionary is administered by the Marketing Accountability Standards Board (MASB) and endorsed by the American Marketing Association (AMA), Association of National Advertisers (ANA) and Marketing Science Institute (MSI@theARF). The UMD Project team consists of marketing academics and practitioners who meet monthly online to review new terms and consider term revisions.
Who Should Use the UMD?
This lexicon is intended to provide agreed-upon definitions and metrics for common (and not so common) advertising and marketing terminology. It combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. The dictionary is intended for use by client-side marketers, advertising and marketing agencies, media outlets, business school students and professors, consultants, the press, anyone interested in the dynamic sphere that is Marketing!
Your input is welcome!
Our dedicated team of marketing academics and practitioners are actively working to expand and improve the dictionary by regularly adding new marketing definitions based on what’s happening in Marketing today. Definitions are researched and drafted by MASB staff and then reviewed, edited and approved by the PROJECT TEAM – and your input is welcome! New suggestions will be reviewed by our project team, and if accepted, will be posted for the use of all interested parties.
To comment on existing terms or propose new ones, email dictionary@themasb.org.
The AMA Dictionary
The Universal Marketing Dictionary is a collaboration of marketing organizations, including the American Marketing Association. Recognizing that the UMD was going to be the only regularly curated and updated marketing lexicon on the Internet, the AMA turned over its popular AMA Dictionary for incorporation in 2010, making it one of the orginal sources for the UMD, which now has hundreds of sources from across the marketing sphere!
