S

Safety needs
Safety stock
Saleable sample
Sales
Sales activity goal
Sales call
Sales call allocation grid
Sales contest
Sales demonstration
Sales discount
Sales engineer
Sales force administration
Sales force compensation
Sales force evaluation
Sales lead
Sales management
Sales per million
Sales per point of distribution
Sales potential forecast
Sales prospecting methods
Sales report
Sales revenue
Sales territory
Sales velocity
Sales volume
Sample representativeness
Sample survey
Sample
Sampling
Sampling control
Sampling distribution
Sampling error
Sampling frame
Salesperson
Satellite television
Screenagers
Screening of ideas
Scroll-stopping content
Sealed bid
Search advertising
Search engine
Search engine optimization
Search engine optimizer
Search engine results page
Search results

Search term
Secondary brand
Selective demand
Selective sample
Self-actualization needs
Sell by date
Selling proposition
Sequential sample
Sensitive metric
Served impression
Served market
Service desk
Service-Dominant Logic
Service innovation
Service mark
Service merchandiser
Service product
Service shopping
Services
Session
Share of requirements
Share of shelf
Share of wallet
Share-based TRPs
Sharing economy
Shopper marketing
Shopping basket margin
Shopping cart
Shopping cart abandonment rate
Shopping center
Shopping mall
Shopping mission
Shrinkage
Shrinkflation
Simple metric
Simple random sample
Single Income No Kids
Single-price policy
Single-price store
Situation assessment
SKU profitability
Slogan
Small and medium enterprises
Smallwares
Snowball sample

Social marketing
Social marketing report
Social media
Social media marketing
Social network
Soft goods
Software as a Service (SaaS)
Sole usage
Solitary survivor stage
Sorting
Spider
Sponsor
Sponsorship
Sponsorship fit
Spot
Stakeholder
Standardized metropolitan statistical area
Staple good
Stock keeping unit
Stock-outs
Stockpiling
Store layout
Storyboard
Straight rebuy
Strategic alliance
Strategic thinking
Stratified sample
Structured data
Stub
Subhead
Subject
Subjective sample
Subscriber
Substitute products
Summative evaluation
Supplement
Supply-pushed innovation
Surface validity
Sustainable innovation
Sustainable marketing
Sustainability
Sustainability marketing
Sweepstakes
Systematic sample