B

B-roll
B2B advertising
Baby boomers
Back order
Backdoor selling
Backgrounder sheet
Backlink
Backward integration
Backward vertical integration
Bait advertising
Bait and switch
Bait-and-switch advertising
Balance sheet method
Balance theory
Balanced scorecard
Balanced stock
Balloon test
Ban
Bangtail
Banner
Banner ad
Banner blindness
Barcode
Barriers to competition
Barriers to entry
Barter
Baseline metrics
Basing point
Basing-point pricing
Behavioral targeting
Belief
Below-the-line cost
Below-the-line marketing
Ben Franklin Method
Benchmark
Benchmarking
Benefit approach
Benefit chain
Benefit segmentation
Best by date
Best sellers
Best-seller list
Bid
Bid boosting
Bid management software

Bidding
Big and tall store
Big Data
Billed cost
Black box
Black box algorithm
Black Friday
Black market
Black Thursday
Block plan
Blog
Blueline
Body copy
Bonus
Bonus pack
Bot
Bounce back offer
Bounce rate
Boundary spanning
Boutique store layout
Boxtop
Boycott
Brand
Brand activation
Brand awareness
Brand choice
Brand development index
Brand differentiation
Brand divorce
Brand engagement
Brand equity
Brand evaluation
Brand extension
Brand fair market value
Brand generic
Brand image
Brand knowledge
Brand label
Brand loyalty
Brand management
Brand management organization
Brand manager
Brand mark
Brand name
Brand penetration

Brand personality
Brand positioning
Brand preference
Brand purpose
Brand safety
Brand stewardship
Brand strength
Brand switching
Brand valuation
Brand value
Branding, family
Branding, generic
Break-bulk
Break-even analysis
Break-even number of employees
Break-even point
Brick-and-mortar
Bricks-and-clicks
Broad product class
Broadcast television
Broker
Brown goods
Brown Thursday
Browser
Bubble plan
Bundling
Business analysis
Business to business
Business-to-business advertising
Business to consumer
Buy-back allowance
Buy classes
Buy one Get one
Buy-side optimizer
Buy-side platform
Buycott
Buyer
Buyer behavior
Buying center
Buying power index
Buying roles
Buying situations