P

P-service innovation
Package
Packaged goods
Packaging
PACT Principles
Page view
PageRank
Paid circulation
Paid inclusion
Paid media
Paid-Earned-Owned Model
Paid-Earned-Shared-Owned Model
Panel (omnibus)
Panel (true)
Parallel barter
Parallel pricing
Parallel reliability
Parallel trading
Parasite store
Pareto Principle
Partially integrated division
Party selling
Paste-up
Patent
Path
Patronage discount
Pay for performance
Pay-for-performance advertising
Pay per click
Payback
Payout budgeting
Penetration
Pent-up demand
Perceived quality/esteem
Perceived value for money
Percent-of-sales budgeting
Percentage margin
Perfect competition
Personal disposable income
Personalization
Personalized marketing
Persuasion rating point
Persuasive rating point
Physiological needs
Piece goods
Pipeline sales
Place
Placement

Plus size
Plus-one dialing
Pocket price
Point of diminishing returns
Point of negative return
POP advertising
POP display
POP display advertising
POP marketing
POS display
Point-of-purchase advertising
Point-of-purchase display
Point-of-purchase display advertising
Point-of-purchase marketing
Point-of-sale display
Polycentric pricing policy
Pool, commercial
Pop-under ad
Pop-up ad
Population
Positioning
Postcode analysis
Pound shop
Pragmatic validity
Pre-testing
Predictive validity
Premium
Present value
Price
Price discrimination
Price elasticity
Price per statistical unit
Price premium
Price sensitivity
Price sensitivity meter
Price tailoring
Price threshold
Price versus competition
Pricing strategy
Primary brand
Primary demand
Primary metropolitan statistical area
Primary packaging
Principle of Diminishing Marginal Productivity
Print media
Prix fixe
Probability sample
Probability sampling

Product
Product approach
Product attribute
Product category volume
Product class
Product commercialization
Product deletion
Product development
Product downsizing
Product elimination
Product knowledge
Product launch
Product life cycle
Product management organization
Product manager
Product-Market Growth Matrix
Product positioning
Production
Professional advertising
Profit-based sales targets
Profitability metrics
Programmatic marketing
Promotion
Promotion marketing
Promotions campaign
Proof of purchase
Prospect
Prospecting
Protocol
Psychographics
Public relations
Public service announcement
Publicist
Publicity
Pull advertising
Pull inventory
Pull marketing
Purchase discount
Purchase intent
Purchase intention
Pure competition
Purposive sample
Push advertising
Push inventory
Push marketing
Push and pull inventory replenishment