Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
WXYZ
Search for:

Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
WXYZ

I

Idea generation
Idea screening
Image (Concept)
Image (Measurement)
I-Marketing
Imitation effect
Imitative strategy
Impact evaluation
Imperfect competition
Implementation (Strategic Planning)
Implementation (Adaptive Planning)
Implied warranty
Import tariff
Impression (Advertising)
Impression (Internet)
Impulse buying
Impulse product
Impulse purchase
Impulse-intercept merchandise
Inbound marketing

Inclusion marketing
Inclusive marketing
In-store display
In-house agency
In-pack premium
Incrementality
Index of Consumer Sentiment
Index page
Individual brand
Industrial demand
Industrial products
Influencer
Influencer marketing
Infomercial
Initial markup
Initiator
Innovator
Input evaluation criteria
Intangible asset
Integrated databases

Integrated marketing communication
Integration
Intelligent software
Intentions
Internal rate of return
Internal validity
Internet
Internet marketing
Internet server
Internet television
Introduction
Introduction approach
Introduction method
Inventory
Inventory days
Inventory turnover
Inventory turns
Inventory velocity
Investment strategy
Invoice price

Comments are closed.

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
WXYZ

The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board

Powered by Nirvana & WordPress.

Manage Cookie Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options Manage services Manage vendors Read more about these purposes

View preferences

{title} {title} {title}