Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W X Y Z
LinkedIn Twitter RSS YouTube
Universal Marketing Dictionary
Skip to content
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W X Y Z
Home I

I

Idea generation
Idea screening
Image (Concept)
Image (Measurement)
Image advertising
I-Marketing
Imitation effect
Imitative strategy
Impact evaluation
Imperfect competition
Implementation
Implied warranty
Import tariff
Impression (Advertising)
Impression (Internet)
Impulse buying
Impulse product
Impulse purchase
Impulse-intercept merchandise
In-house agency
In-pack premium
In-store advertising
In-store display
Inbound marketing
Inclusion marketing
Inclusive marketing
Incremental return on ad spend
Incrementality
Index of Consumer Sentiment
Index page
Individual brand
Individual commercial metrics
Industrial advertising
Industrial demand
Industrial products
Influencer
Influencer marketing
Infomercial
Initial markup
Initiator
Innovation
Innovator
Input evaluation criteria
Intangible asset
Integrated databases
Integrated marketing
Integrated marketing communication
Integration
Intelligent software
Intention
Inter-rater reliability
Internal rate of return
Internal validity
Internet
Internet address
Internet marketing
Internet server
Internet television
Interviews
Introduction
Introduction approach
Inventory
Inventory days
Inventory turnover
Inventory turns
Inventory velocity
Investment strategy
Invoice price

Comments are closed.

  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W X Y Z
The Universal Marketing Dictionary is a free educational resource from MASB ©2025 Marketing Accountability Standards Board
Powered by Nirvana & WordPress.
LinkedIn Twitter RSS YouTube
Universal Marketing Dictionary
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}