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O

Objective-and-task budgeting
Objective metric
Observation
Observation error
Obsolescence
Odd lot
Odd price
Odd-even pricing
Off-invoice allowance
Off-price shopping center
Off-retail percentage
Offer
Oligopolistic competition
Oligopolistic environment
Oligopoly
Oligopsony
Omnibus panel
Omnichannel marketing
On order

On-pack premium
On-percentage
One-hundred-percent location
One-price policy
One-price retailer
One-stage area sampling
One-stage cluster sampling
One-to-one marketing
Online marketing
Online television
Open account
Open bid
Open credit
Open dating
Open order
Open rate
Open-to-buy
Opinion
Opportunity cost

Opportunity to see
Optical character recognition
Optionality
Original equipment manufacturer
Out-of-home (OHH) advertising
Out of stock
Out-of-stocks
Out sizes
Outbound marketing
Outcome evaluation
Output evaluation criteria
Output to input ratio
Over-the-top (OTT) media
Overage
Overhead
Overstored
Owned media

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