Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z
Search for:

Skip to content

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z

O

Objective-and-task budgeting
Objective metric
Observation
Observation error
Obsolescence
Odd lot
Odd price
Odd-even pricing
Off-invoice allowance
Off-price shopping center
Off-retail percentage
Offer
Oligopolistic competition
Oligopolistic environment
Oligopoly
Oligopsony
Omnibus panel
Omnichannel marketing

On order
On-pack premium
On-percentage
One-hundred-percent location
One-price policy
One-price retailer
One-stage area sampling
One-stage cluster sampling
One-to-one marketing
Online marketing
Online television
Open bid
Open dating
Open order
Open rate
Open to buy
Opinion
Opportunity cost

Opportunity to see
Optical character recognition
Optionality
Original equipment manufacturer
Out-of-home (OHH) advertising
Out of stock
Out-of-stocks
Out sizes
Outbound marketing
Outcome evaluation
Output evaluation criteria
Output to input ratio
Over-the-top (OTT) media
Overage
Overhead
Overstored
Owned media

Comments are closed.

#
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W X Y Z

The Universal Marketing Dictionary is a free educational resource from MASB ©2026 Marketing Accountability Standards Board

Powered by Nirvana & WordPress.

Universal Marketing Dictionary

Manage Cookie Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options
Manage services
Manage {vendor_count} vendors
Read more about these purposes

View preferences

{title}
{title}
{title}