M

Machine learning
Macroenvironment
Macromarketing
Macrosegmentation
Magazine
Magazine supplement
Mail questionnaire
Mail-order house
Main page
Maintained item
Maintained markup
Majority fallacy
Make-good
Mall
Mall intercept
Mall-type shopping center
Management information system
Management of marketing
Management-by-exception
Manipulation check
Manual submission
Manufacturer’s agent
Manufacturer’s brand
MarCom
Margin
Marginal utility
Markdown
Market concentration
Market evaluation
Market penetration
Market position
Market segmentation strategies
Market share
Market share rank
Market testing

Market-driven innovation
Marketer
Marketing
Marketing accountability
Marketing analytics
Marketing at retail
Marketing campaign
Marketing channel
Marketing communications
Marketing communications campaign
Marketing database
Marketing decision variables
Marketing forecasting model
Marketing information system
Marketing management
Marketing measurement
Marketing metric
Marketing Metric Accountability Protocol
Marketing mix
Marketing mix models
Marketing research
Marketing Return on Investment
Marketing ROI
Marketing spending
Marketing strategy development
Markup
Markup language
Maslow’s Hierarchy of Needs
Mass media
Maturity
Means End Chain Theory
Measurement
Measurement development
Mechanical

Media
Media channel
Media engagement
Media equivalency
Media mix
Media on Demand (MOD)
Media plan
Media planning
Media vehicle
Merchandise
Merchandise shopping
Merchandising
Merchant
Merchant middleman
Merchant wholesaler
Merger
Message argument
Meta tag
Metric
Metropolitan Statistical Area
Microsegmentation
Middleman
Millennials
Misshipments
Mobile marketing
Model
Modified rebuy
Monopolistic competition
Monopoly
Monopsony
Moribund Effect
Multimedia
Multiple basing-point pricing system