Definition
Service productization is the process of transforming variable, ad-hoc services and service products into well-defined service products that are specified, branded, and priced so that they address a specific customer need.
References
- Wirtz, Jochen, Martin P. Fritze, Elina Jaakkola, Katja Gelbrich, and Nicole Hartley (2021), “Service Products and Productization,” Journal of Business Research, Vol 137 (December), 411-421. https://doi.org/10.1016/j.jbusres.2021.08.033