Definition
Print media refers to all forms of physical, printed paper publications such as newspapers, magazines, books and journals.
Advertising in this medium can either appear directly on a page of the publication or take the form of insertions. [1][2]
A column inch is a unit of print advertising space that is one column wide and one inch in height.
template for a common type of flyer
Circulation refers to the number of copies of a print advertising medium that are distributed. [3]
Controlled circulation involves the distribution of a newspaper or magazine, usually free, to selected individuals who are members of an audience of special interest to advertisers. [3]
Paid circulation refers to the number of copies that are purchased by readers. [3]
A flyer or flier (also handbill, circular or leaflet) is a printed promotional piece or advertisement that may be left for pick up in a public location, handed out to individuals in a store or on the street, distributed door-to-door, or sent by mail. [3]
A magazine is a publication that is published periodically, either in print or online. In addition to the consumer cost of the magazine, they’re usually financed by advertising. A magazine supplement is special, preprinted section of a magazine that is then inserted during the regular printing process for the publication. Supplements often contain both editorial matter and advertising. [3]
In print media, ratings are computed using survey data about actual readership rather than information about circulation. [3]
References
- Doyle, Charles, A Dictionary of Marketing (Oxford Quick Reference) OUP Oxford.
- Govoni, Norman A, Dictionary of Marketing Communications, SAGE Publications.
- American Marketing Association, AMA Dictionary.