Adaptive Planning


Adaptive planning is an iterative process framework for organizing myriad information flows, analyses, issues and opinions that coalesce into strategic decisions.

adaptive planning

There are four stages to this process:

  1. situation assessment—the analysis of internal and environmental factors that influence business performance, combined with a comparison of past performance relative to objectives and expectations
  2. strategic thinking—identification of key issues that have a major impact on performance and the generation of creative strategic options for dealing with each issue
  3. decision making—selection of strategic thrust, choices of options, and allocation of resources in light of mutually acceptable objectives
  4. implementation—ongoing activities that translate strategic decisions into specific programs, projects, and near-term functional action plans

The process is iterative because the implementation phase will eventually be followed by a revised situation assessment.[1]


  1. ^ American Marketing Association, AMA Dictionary.

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