Adaptive planning is an iterative process framework for organizing myriad information flows, analyses, issues and opinions that coalesce into strategic decisions. There are four stages to this process:
- situation assessment—the analysis of internal and environmental factors that influence business performance, combined with a comparison of past performance relative to objectives and expectations
- strategic thinking—identification of key issues that have a major impact on performance and the generation of creative strategic options for dealing with each issue
- decision making—selection of strategic thrust, choices of options, and allocation of resources in light of mutually acceptable objectives
- implementation—ongoing activities that translate strategic decisions into specific programs, projects, and near-term functional action plans
The process is iterative because the implementation phase will eventually be followed by a revised situation assessment.
- ^ American Marketing Association, AMA Dictionary.