Definition
An advertising budget is the money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.[1]
See also
- Adaptive control budgeting
- All-you-can-afford budgeting
- Competitive parity budgeting
- Objective-and-task budgeting
- Payout budgeting
- Percent-of-sales budgeting
References
- ^ Doyle, Charles, A Dictionary of Marketing (Oxford Quick Reference).