Advertising Budget

Definition

An advertising budget is the money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.[1]

See also

• Adaptive control budgeting
• All-you-can-afford budgeting
• Competitive parity budgeting
• Objective-and-task budgeting
• Payout budgeting
• Percent-of-sales budgeting

 

References

1. ^ Doyle, Charles, A Dictionary of Marketing (Oxford Quick Reference).