Attention, Interest, Desire, Action (AIDA)

Definition

AIDA (Attention, Interest, Desire, Action) is an approach to understanding how advertising and selling work. The assumption is that the consumer passes through several steps in the influence process.

First, attention must be developed, to be followed by interest, desire, and finally action as called for in the message.

See also

Adoption process
Formula selling
Hierarchy of effects model

References

1. American Marketing Association, AMA Dictionary.