An asset is something an entity owns or has use of that generates income or other financial benefits. An asset can be tangible (something that can be touched) or intangible (unable to be touched) in nature.
Tangible assets include such things as cash, stock, plants, equipment, inventory and real estate.
Intangible assets include such things as brands, patents, trademarks and customer lists. 
- Common Language in Marketing Project, 2018.