Buyer Behavior

Definition

Buyer behavior is a term often used as an alternative to consumer behavior, but also is used when the purchaser is not the ultimate consumer but rather an industrial buyer, a buying center, or other middleman between the seller and the ultimate user.

It is defined by some as the more general term, with consumer behavior and organizational buyer behavior as subsets.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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