Every Christmas season for decades, families eagerly awaited arrival of the Sears catalog by mail.
Definition
A catalog is a digital or print publication containing the descriptions or details of a number or range of products used to increase mail order sales, phone sales, and/or in-store traffic of the sender.
A catalog showroom is a retail outlet that consumers visit to make actual purchases of articles described in catalogs mailed to their homes or available on the Internet.
A mail-order house is an establishment primarily engaged in distributing merchandise through the mail as a result of catalog orders received from customers.
References
- American Marketing Association, AMA Dictionary.
- Universal Marketing Dictionary Project, 2024.