McDonald’s Monopoly game promotion ran worldwide for decades.
Definition
A contest or game is a marketing or consumer sales promotion technique that involves collection, matching, or use of skill to complete a project or activity with the goal of a prize or reward for the player.
A sweepstakes is a marketing or consumer sales promotion which involves the offering of prizes to participants, where winners are selected by chance and no consideration is required.
References
- American Marketing Association, AMA Dictionary.