Contest

game

McDonald’s Monopoly game promotion ran worldwide for decades.

Definition

A contest or game is a marketing or consumer sales promotion technique that involves collection, matching, or use of skill to complete a project or activity with the goal of a prize or reward for the player.

sweepstakes is a marketing or consumer sales promotion which involves the offering of prizes to participants, where winners are selected by chance and no consideration is required.

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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