Definition
A coupon is a printed certificate entitling the bearer to a stated price reduction or special value on a specific product, generally for a specified period of time. The face value of the coupon is set and redeemed by the seller.
Face value is the printed financial value of a coupon (actual savings). The face value can be either a specific monetary amount, a percentage discount, or combination offer with another product.
A bounce-back offer is a coupon or other selling device included in a customer-ordered product, premium, refund, or other package that attempts to sell more of the same or another product to the recipient.
A clearinghouse is the central processing location where coupons or other sales promotion offers are collected, analyzed, and sorted for payment or fulfillment.
References
- American Marketing Association, AMA Dictionary.