A deal is an inducement such as a price reduction, free goods offer, or other special offering made by a seller to a channel member or the ultimate consumer, generally for a limited period of time.

Deal merchandise is a product that a seller may offer at a reduced price or that may have been specially bundled, processed, or manufactured for a limited period of time.

Deal proneness refers to a consumer‘s general inclination to make product purchase decisions on the basis of whether or not a particular product is being sold under some sort of deal condition.

See also

Economy pack


  1. ^ American Marketing Association, AMA Dictionary.

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