Definition
A deal is an inducement such as a price reduction, free goods offer, or other special offering made by a seller to a channel member or the ultimate consumer, generally for a limited period of time.
Bundling has become very popular in the insurance industry.
Deal merchandise is a good that a seller may offer at a reduced price or that may have been specially bundled, processed, or manufactured for a limited period of time.
Deal proneness refers to a consumer‘s general inclination to make product purchase decisions on the basis of whether or not a particular product is being sold under some sort of deal condition.
Economy pack is a merchandising deal where savings is achieved by combining several goods (or additional volume of the same good) at a single price in one wrapping. For services, especially insurance, this is referred to as bundling.
See Also
References
- American Marketing Association, AMA Dictionary.
- Common Language in Marketing Project, 2021.