Definition
A deal is an inducement such as a price reduction, free goods offer, or other special offering made by a seller to a channel member or the ultimate consumer, generally for a limited period of time.
Deal merchandise is a product that a seller may offer at a reduced price or that may have been specially bundled, processed, or manufactured for a limited period of time.
Deal proneness refers to a consumer‘s general inclination to make product purchase decisions on the basis of whether or not a particular product is being sold under some sort of deal condition.
See also
References
- ^ American Marketing Association, AMA Dictionary.